You’re Overpaying for Your Social Media Services

Here’s the Truth Agencies Don’t Want You to Know

There’s nothing I hate more than seeing a small business owner pay $3,000–$6,000 a month to a social media agency that doesn’t know the first thing about social media marketing.

And the worst part?

You trust them because they call themselves a “full-service digital marketing agency.” But behind the scenes, these companies are:

• Ran by people who specialize in print marketing and old age digital marketing

• Only good at Google Ads

• Completely out of touch with the **current social media landscape**

Yet they’re comfortable charging you luxury prices for cookie-cutter work.

As someone who has worked inside these places, let me tell you the truth:

Most digital marketing agencies are not built for social media. They recycle the same Canva templates, post generic content, and call it a “strategy.” No content strategy. No growth plan. No understanding of trends, creators, or how the platforms actually work.

This is why so many small business owners search for things like “social media agency near me” or “affordable marketing agency for small business”, but end up paying premium prices for bottom-tier work.

Why Social Media Pricing Shouldn’t Be So Inflated

1. They outsource everything

They hire interns or offshore teams to create your content.

You’re basically paying middleman pricing.

2. They rely on templates

Your “custom strategy” is actually the same package they offer every business, just with your logo slapped on it.

3. They aren’t trained in modern social media

Running Google Ads is not the same skill set as building organic reach, understanding platform culture, or creating short-form video content. Yet they use their old-school model to justify sky-high social media management pricing.

4. They sell fear

They tell you social media is impossible to do on your own, so you feel forced to hand it off to a team of professionals, even though you’re not getting real results.

At Midnight Social, We Do Things Differently

Our agency was built specifically for modern social media, not outdated marketing methods. And because of that, our pricing is fair, transparent, and designed for small businesses, not corporations with million-dollar budgets. Our social media plans start at just $600/month.

That $600 includes more than what most agencies give you at $3K:

• A custom content calendar

  • You approve every idea. No surprises. No “generic posts.”

• On-site content shoots

  • Yes, we physically show up, record, and create high-quality content that features *your* brand, not stock photos.

• Editing + social-first formatting

• Short-form video optimized for each platform: Reels, TikTok, Shorts.

• Corresponding cover photos + feed design

  • You know exactly what cover photo to post for each piece of content so your brand looks clean, professional, and cohesive.

• Optional full social media management

  • Too busy to post or engage? We handle everything from posting, captions, and community management to analytics tracking and optimization.  Our packages grow with your business, making sure we stay the right fit for your business needs, because a social media agency shouldn’t punish you for growing.

This is what an affordable marketing agency for small businesses actually looks like. Our social media agency services are built around one question:

What will grow your brand, not just fill your feed?

Every client gets a custom plan.

So… How Much Should Social Media Management Cost for a Small Business?

A fair price depends on:

• content volume

• posting frequency

• content creation (photo/video shoots)

• whether you need full management or just content

But here at Midnight Social, are pricing is:

• $600–$1,200/mo → content creation + strategy

• $1,200–$2,500/mo → full social media management

• $3,000+ → multiple platform management

If an agency quotes you $4K+ and they’re not shooting high-quality video, creating a custom strategy, or driving measurable results…

You’re overpaying. Period.

So, don’t Pay Big Agency Prices for Low-Effort Work

Midnight Social exists to give small businesses premium content at a price that actually makes sense — with real strategy, real creativity, and real growth.

Book a free strategy session with Midnight Social and get a transparent breakdown of exactly what your business needs,  and nothing extra.